Brand Guidelines
Minimalism
- Black and white as the primary colors create a clean and impactful visual, echoing the modern and forward-thinking approach of Surge United.
- The negative space lightning bolt eliminates unnecessary details, enhancing clarity and memorability.
- This minimalist approach ensures the logo remains versatile and scalable across various contexts and applications.
Symbolism
- The lightning bolt as the central element embodies the exhilarating speed, precision, and power of esports competition.
- The negative space “S” within the lightning bolt represents individual players and their unique skills merging into a unified team identity.
- The curve of the lightning bolt forming the “U” symbolizes the unwavering support, mentorship, and collective spirit that defines the Surge United community.
- The orange flame within the lightning bolt adds a touch of passion and symbolizes the boundless potential of the community and its aspirations.
Dynamic Energy
- The negative space lightning bolt, with its sharp angles and jagged edges, evokes a sense of movement, speed, and electrifying energy.
- The use of contrasting black and white adds visual tension, further emphasizing the dynamic nature of esports and the competitive spirit.
- The subtle orange flame flickers like a pulse within the core, adding a subtle dynamic element and reinforcing the image of passion and drive.
The Logo
Design Philosophy.
The Surge United logo is a carefully crafted fusion of minimalism, symbolism, and dynamic energy, designed to reflect the core values and aspirations of the organization. Here’s a breakdown of the design philosophy:
The design philosophy of the Surge United logo seeks to strike a balance between simplicity, meaningful symbolism, and dynamic energy. It aims to visually represent the core values of Surge United: innovation, unity, and the thrill of esports competition.
Primary Logo
The primary logo is the black and orange version, to be used on light backgrounds.
Secondary Logo
The white and orange version is for use on dark backgrounds.
When color reproduction is not possible, use the monochrome version in black.
Fair Usage and Copyright
Logo Misuse
Color Alteration
- Do not alter the colors of the logo. Always use the provided color variations.
Distortion
- Do not distort or stretch the logo. Maintain the original proportions.
Background Interference
- Avoid placing the logo on busy backgrounds that compromise its visibility.
Commercial Use
- The Surge United logo is the exclusive property of Surge United. Any use of the logo for commercial purposes without explicit permission is strictly prohibited.
Printing and Design
- The Surge United logo is not to be used for printing on merchandise, promotional materials, or any design without prior approval from Surge United.
Modification
- The logo must not be modified, recreated, or adapted in any form. Any alterations to the logo are prohibited.
Endorsement
- The Surge United logo cannot be used in a manner that suggests endorsement, partnership, or affiliation without the explicit consent of Surge United.
Copyright Infringement
- Unauthorized use of the Surge United logo may result in legal action for copyright infringement. Surge United reserves the right to protect its intellectual property.
Contact for Permissions
- For any inquiries regarding the usage of the Surge United logo for commercial purposes or printing designs, please contact [Specify Contact Information].
Logo Usage
Usage Guidelines
Brand Tone
The brand tone is energetic and professional. Maintain a balance between enthusiasm and sophistication.
Imagery
Use high-quality, dynamic images that align with the esports spirit.
Download Assets
Click [here] to download Surge United brand assets, including logos and promotional materials.
Contact
For any branding inquiries, contact [Email Address].
