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Welcome to Surge United, where we embark on an exciting journey to redefine esports in India. As a new and dynamic company, we are paving the way for future gaming excellence and inviting you to join us on this extraordinary ride.
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Why Invest in Esports?
The growth of esports in India has been nothing short of spectacular. With over 1.5 million players, 85 million viewers, and a projected esports market of INR 11 billion by FY2025, the potential for returns on investment in this industry is immense.
Unlike traditional sports, esports is not just a game; it’s a lifestyle and a culture that has captured the hearts of millions of young and empowered individuals. As a sport that requires competitive gameplay, skill, and strategy, esports players dedicate countless hours to practice and honing their abilities, much like traditional athletes. With the rising popularity of esports and the rapid digitization of the gaming industry, the economic value of esports is expected to reach around INR 100 billion between now and FY2025.
The statistics.
Surge United Studio goes beyond conventional gaming content. We represent and manage gaming content creators, connecting them with brands seamlessly. Our holistic approach ensures a perfect fit for every brand—matching tone, style, and influence with surgical precision.
September 5, 2025
esports Journal
Special edition
Indian esports
The Landscape of Indian Esports
BOOMING, DIVERSE, AND FACING UNIQUE CHALLENGES
Market Size and Growth
Booming audience: India boasts the world’s second-largest gaming population, with over 425 million gamers. This translates to a sizable esports audience, currently estimated at 46 million and projected to reach 85 million by 2025.
Exponential growth: The Indian esports market is growing at a breakneck pace, expected to reach a staggering $540 million by 2025 from just $68 million in 2020. This presents a massive opportunity for investors, sponsors, and aspiring players.
Popular Genres and Tournaments
Mobile Dominance: Battle Royale games like BGMI (formerly PUBG Mobile India) and Free Fire continue to dominate the Indian esports scene, attracting millions of viewers in tournaments like the Battlegrounds Mobile India Pro Series and The Esports Premier League. These titles benefit from India’s mobile-first gaming landscape, driven by affordable smartphones and widespread mobile data usage.
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PC Titles Gaining Traction: Although mobile esports reign supreme, PC-based titles like Counter-Strike: Global Offensive and DOTA 2 are steadily gaining traction, fueled by initiatives like the Snapdragon Pro Series. This indicates a growing interest in esports beyond mobile gaming among the Indian audience.
Emerging Genres: Beyond Battle Royale and FPS, genres like strategy, fighting games, and even esports versions of traditional Indian games like kabaddi are starting to emerge. This diversification points towards a maturing esports market with the potential to cater to a wider range of preferences.
Unique Characteristics
Unique Characteristics
Social Impact: Esports presents a career path for India’s youth, potentially driving social mobility and economic empowerment. However, concerns around long-term career sustainability and income disparity within the industry need to be addressed.
Local Language Focus: Regional language broadcasting and commentary are crucial for reaching India’s diverse audience, making it imperative for esports platforms and organizers to cater to different linguistic preferences.
Local Language Focus: Regional language broadcasting and commentary are crucial for reaching India’s diverse audience, making it imperative for esports platforms and organizers to cater to different linguistic preferences.
â‚ą1,100 crore
by 2025.
Esports is at the forefront of this growth and is estimated to become a ₹1,100 crore industry by 2025 at a CAGR of 46%.
US$46.23 million
by 2027.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 12.55%, resulting in a projected market volume of US$46.23m by 2027.
Our Vision for Surge United
The Indian esports landscape is vibrant, dynamic, and brimming with potential. Overcoming the challenges while capitalizing on the unique opportunities will be crucial for India to carve its niche in the global esports arena. By fostering a well-regulated, inclusive, and sustainable ecosystem, India can transform its passionate esports audience into a thriving industry, empowering its youth and shaping the future of competitive gaming.
explore verticals.
Surge Studio
Establishing a Creative Hub: Surge Studio is dedicated to making a creative impact in the gaming industry by collaborating with content creators and incubators.
Surge Culture
We're redefining how gamers express themselves with a curated collection of gaming accessories, apparel, and unique merchandise.
Surge Esports
At Surge United, we're not just organizing tournaments; we're shaping champions. Introducing Surge Team, where the game becomes a profession, and passion transforms into excellence.
Surge Academy
We value diversity and strive to create an inclusive environment where everyone, regardless of background or skill level, can participate, contribute, and feel a sense of belonging.
Though we are just beginning our journey, we are committed to creating an impact in the esports industry. As we prepare to introduce our exciting divisions, we invite you to be a part of the surge. Stay connected with us by subscribing to our updates, and when the time is right, seize the opportunity to invest in the future of Indian esports.
